WELCOME
Emerging from my master's studies in Design & Digital Media at the University of Edinburgh, this website stands both as a unique output and a showcase for some of my final project designs. Navigate through the curated collection from the conceptual company, Cosmobites, and experience the melding of design principles with digital artistry in the realm of space food.
BRAND IDENTITY
GUIDELINES
For the company's brand identity, a typographic and minimal approach was embraced. This led to the creation of the slogan, "Savour the Universe, One bite at a time," capturing the excitement of space exploration and reflecting the brand's adventurous spirit. A harmonious color palette of dark blue, white, and teal was chosen, ensuring a modern and minimal aesthetic. The logo was crafted using a sans-serif typeface, further enhanced by space-themed elements like a planet replacing the letter ‘O’ and a star atop the ‘I’. This comprehensive design process ensured the brand identity perfectly embodied the essence and ethos of the company.
PRODUCT PACKAGING
NEBULA BARS
The design journey for the Nebula Bars' packaging began with a search for a distinct, space-themed look. Many market designs lacked the vibrant and futuristic feel I was aiming for. As the design evolved, I prioritized staying true to CosmoBites' brand essence. Elements like abstract black light trails were added to the packaging's background to provide depth, setting the stage for the main design. Key visuals, such as illustrations of fruits and observing astronaut, became central to the packaging. To ensure each flavor stood out, unique color accents representing star glows were added to each fruit illustration. The end goal was to capture a space-themed aesthetic while making sure each flavor was easily distinguishable. The final designs were further enhanced with professional product photography to showcase the packaging in the best possible light.
PRODUCT ADVERTISEMENT
STATIC
Dive into CosmoBites' ads, where the allure of space meets our standout Nebula bar. Originally envisioning an astronaut's cosmic moment with our bar, we evolved to a captivating vision: our product brought to life as a hologram against a mesmerizing starry sky. Crafted with precision, this design seamlessly adapts from social media to glossy print, ensuring the Nebula bar shines brilliantly everywhere.
ENVIRONMENTAL DESIGN
STORE SHELVES
The 3D design for the CosmoBites shelf display aspires to showcase the brand's core values, blending the wonder of space with a sleek modern look. Drawing inspiration from various sources, the design envisions a space-themed store layout. The display shelves feature an elegant white quartz texture, carefully chosen to reflect the brand's premium and refined aesthetic. This design ensures CosmoBites stands out, offering a unique shopping experience that aligns with its cosmic theme.
EDITORIAL DESIGN
COSMO CHRONICLES
The design of the CosmoChronicles magazine seamlessly draws from the CosmoBites brand identity, utilizing its signature monochromatic palette complemented by light teal accents, especially in features like quotes. This familiar visual language, along with the brand's characteristic imagery and icons, ensures a cohesive and recognizable presentation across platforms. The typography adheres strictly to the brand's guidelines, and the magazine's structured 4-column grid layout, influenced by similar space-themed publications, provides a versatile backdrop for diverse content. Overall, the magazine embodies a blend of minimalism, futurism, and modern design, perfectly capturing the CosmoBites ethos and offering readers a visually compelling experience.
PRINT DESIGN
EVENT POSTER
For the "Dinner in Space" event by CosmoBites, creating a distinctive promotional poster was essential. With few minimalistic space-themed references available, the design leaned heavily on the brand's established assets. This meant reusing familiar space imagery such as planets, stars, and comets, and applying the brand's monochromatic color palette to maintain a sleek, minimalist look. The typography, consistent with CosmoBites' identity, further tied the design to the brand. By focusing the text on key details like the event name, time, location, and a prompt to visit the website, the poster ensures quick audience engagement while also directing them to the company's website for more information.
SOCIAL MEDIA
INSTAGRAM
For the CosmoBites brand, our primary aim was to carve out a distinctive presence on Instagram, encompassing a cohesive profile design complete with posts, story highlights, and adaptable templates. While there was an array of design options available, it became evident that a custom approach was essential to capture the brand's unique essence and adventurous spirit. Emphasizing the brand's established identity, every element was crafted from scratch. This meticulous approach ensured that CosmoBites was authentically and vividly represented, resonating with its target audience on the platform.
MOTION SEQUENCE
ADVERTISEMENT
For the CosmoBites campaign, the transition from static advertisement to an animated sequence aimed to depict a captivating space voyage. Starting with a storyboard, the journey was visualized using consistent imagery. As the animation process unfolded, challenges arose in ensuring fluid transitions and a cohesive narrative. Despite the initial vision and efforts to refine the sequences, achieving the desired seamless narrative proved demanding, underscoring the complexities of animation.
